Updated: May 26, 2019
More than 90% of online marketing professionals state that video is at the absolute top of the list for customer engagement on social media and the internet at large. This incredibly high statistic may shock some, but for those imbued in the online marketing world for a while, the number represents that they have known for years.
Video works. It grabs more attention and keeps it whether you are offering a service, product, or asking for nonprofit donations. YouTube remains one of the most popular media sites in the world, and video has become the focus of other platforms, too.
But why is video such an amazing way to market online?
Video as a Salesperson
In the end, you are the best salesperson for your brand or nonprofit group. Create a personal connection with your target audience and reap the benefits. However, what better way to connect face-to-face than through video? A blog post is nice, but it does not engage all the sense like moving pictures and sound can.
What Makes Video So Powerful?
Research shows that video boosts click-throughs on email, boosts conversion on website pages, influences buying decisions, and creates a memorable impact. It is suited perfectly for mobile access, which the majority of people use for the internet these days. Graphical, audio, and textual content attracts attention more than text alone. Also, video production does not require huge amounts of money or specialized knowledge with the right programs.
5 Hot Video Marketing Ideas to Drive Success
An ordinary digitalized ad posted on your site or YouTube can work, but there are other options when it comes to utilizing the power of a virtual salesperson like video. Consider any of these for your next project.
1 – Introduction to the Organization
Intro videos let people know what your purpose is, what you stand for, and what you have to offer them. Use a spokesperson to talk directly to the viewer and showcase locations, items, or events of interest.
2 – Product or Service Focus
Create a video to demonstrate the value of a particular product or service provided by your organization. This engages viewers because they can start to see themselves as a part of the overall message.
3 – Help and Learning Video
People love to learn new things, and if you teach them something with a fun how-to video or tutorial, they may pass it on to their friends and thus spread the word.
4 – Reviews or Testimonials
Get your followers involved by inviting them to share their reviews. Then, launch a video featuring the best or most creative. People feel more positively about a brand or organization when they are a part of the action.
5 – Entertainment With Impact
Want to go viral? A marketing video has the power if you focus on the fun and not the business side of things for a bit. It's good to let your hair down sometimes and just share. Perhaps someone at the office tells hilarious jokes, you found a quote that sums up your mission perfectly, or you want to celebrate a crazy minor holiday with style.
All these things and more can work together to make video your best salesperson. Combine information, fun, a personal touch, and real meaning for the best results.
If you’re ready to connect with your audience through video, please feel free to contact us to get started today.